The core idea of this pleasant, accessible book is easy to grasp: Culturally specific codes shape people’s understandings, behaviors and emotional responses. French-born psychoanalyst and marketing maven Clotaire Rapaille brings a useful perspective shaped by his experiences as a U.S. Immigrant to his discussion of what he calls “Culture Codes.” His methods for tapping into these codes are straightforward.

• The Culture Code Book
• The Culture Code Summary

However, some of his conclusions lead to fairly sweeping, general claims about overall national cultures. His explanations of coded cultural instincts and actions are still interesting, particularly when he delves specifically into American, French, English, German, Japanese and other societies. GetAbstract suggests his book to those interested in cultural differences and those responsible for tailoring marketing concepts to reach specific national audiences around the world.

Clotaire rapaille on the culture code.doc - Clotaire Rapaille on The Culture Code. A French cultural anthropologist and marketing expert wrote a book, The Culture.

Clotaire Rapaille (2005) Born Gilbert Rapaille ( 1941-08-05) August 5, 1941 (age 76) Residence Nationality French Other names G. Clotaire d'Arcy Rapaille Occupation Spouse(s). Missy de Bellis who also goes by the name Missy de Bellis Rapaille de St. Roch. Patricia Fitoussi Rapaille of (ex-wife) Gilbert Clotaire Rapaille, known as G Clotaire Rapaille, is a French marketing consultant and the CEO and Founder of Rapaille is an accomplished author, having published 17 books with topics ranging from Psychology, Marketing, Sociology and Cultural Anthropology. Hartley, Tom (2000-05-08). Patton, Phil (2002-03-18).

Wells, Melanie (2003-01-09). Rapaille, Clotaire (2007). Culture Code.

The Culture Code Book

1. ChangeThis iss. 24.04 i U x + /17 Code for toilet paper revealed something powerful and unexpected about Americans’ first imprint of a familiar product.
2. Nov 1, 2008 - Derek Sivers: Weird look at how different cultures (mostly Europe versus U.S. In this book) see things differently. Example: British luxury is about detachment whereas U.S. Luxury is about rank.

^ Holt, Douglas; Cameron, Douglas (2010). Cultural Strategy. Oxford University Press. Clotaire Rapaille, 7 Secrets of Marketing, 9.

Archived from on 2011-07-15. Retrieved 2010-06-09. ^.

Rapaille. 'Marketing to the Reptilian Brain.' Forbes 03 July 2006: 44. Business Source Premier. 15 June 2010., Le Soleil, March 27, 2010. Quote: 'At the beginning of February, the Frenchman and naturalized American went before the Quebec City press to try to quiet the controversy surrounding his $250,000 contract (plus $20,000 in expenses). In the meeting, he explained that he'd worked for several big cities, ranging from Singapore to Dubai (United Arab Emirates) to Macao (China), not to mention Paris (France) and Venice (Italy).

Except that no cities appear in his client list, available on his website. An omission which is easy to explain: 'It wasn't for the mayor, it was for clients,' he admitted in an interview with Le Soleil while he was in Quebec City this week. 'Working directly for the mayor, yes, it's the first time.' In fact, his work for a group of companies was not so much to improve the cities' images as to break the 'codes' of the city-states of Hong Kong and Macao, in China, Dubai in the United Arab Emirates, and Singapore. Of all the clients named by Clotaire Rapaille on his website, there is only one government: that of French president Georges Pompidou.

But how could his company, which was founded in 1976, have been hired by a statesman who died in 1974? Asked this, Clotaire Rapaille admitted that he did not work for the government, but instead for the foundation created in 1970 by the president's wife Claude Pompidou. Clotaire Rapaille's client list contains more than 75 company names, including AT&T, Boeing, Pepsi, IBM, GM and Procter & Gamble, to name but a few. Though it was not possible to verify these companies individually, a former executive at Chrysler told Le Soleil how Rapaille had managed to put together an address book like that. In fact, here is how the Frenchman by birth was able to obtain such an impressive list of clients.

Rather than hiring him directly, 'non-competing' companies would come together to decipher some code.' ., March 30, 2010. 'It was claims about himself that proved to be problematic, including about his war record. The Quebec City daily Le Soleil checked his claims and found discrepancies. In his first meeting with Quebec City reporters in February, Rapaille said his attachment to the province dates back to his wartime years in France.

The Culture Code Summary

His father and grandfather were taken away by the Nazis, he recalled, and he listened to the records of Quebec singer Felix Leclerc, who became his spiritual father. However, Rapaille was only four in 1945 when the war ended and Leclerc only became known in France after 1950. He has given varying accounts of the Liberation of France in 1944, when he was three, telling different interviewers that he rode an American tank in Normandy. In another version, he got his first taste of chocolate – which he still remembers – from an American G.I., as U.S. Soldiers were known in the Second World War. In an alternate version, a G.I. Gave him his first taste of chewing gum, and in a third version, Rapaille dedicated his 2006 book Culture Codes 'to that G.I., leaning from his tank, who gave me chocolate and chewing gum two weeks after the invasion.'

Rapaille also admits that at the time he was living in Paris, which was liberated only two months later.' . ^. External links. for 'The Persuaders', PBS Frontline, November 9, 2004. Rebecca Leung, July 5, 2005, cbsnews.com. ( Archetype Discoveries Worldwide ).

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